Orthotown: Editorial Photo Shoot
Office Visit Profile
The Creative Director at Orthotown Magazine contacted me to shoot a feature profiling Dr. Jason Hartman, DMD, MS of Sparks Orthodontics. Orthotown is a B2B trade magazine published by Farran Media. Sparks Orthodontics currently consists of ten locations throughout Central and Eastern Pennsylvania. My job was to take readers on a visual tour of the practice.
I began by shooting architectural details in the morning before the practice opened to the public. The bright and modern decor helps to differentiate Spark from other practices. I also used this time to determine the best location for the cover shot of Dr. Hartman and to set up lighting.
Upon Dr. Hartman’s arrival we jumped right into shooting the cover portrait. I had to make sure to leave plenty of space above and around him for the masthead and cover lines. When I was satisfied we had several options I struck the lights and moved to the waiting room where we did the staff shot.
When the practice opened to the public my approach became more photojournalistic. I documented the doctor’s interaction with patients and staff. I also did equipment shots as Spark are often early adopters of new technology.
