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Editorial photography is defined as work which is journalistic or educational in nature. This includes content appearing in magazines and newspapers that is separate from the paid advertising. There is also advertising that is made to look like editorial content known as advertorial. Both newspapers and magazines can be divided up into one of two categories either trade or consumer. Trade publications are targeted to a specific audience while consumer publications are geared toward the general public. Textbooks and encyclopedias fall into the education category. Of course editorial is not limited to print and can published on-line, or distributed on electronic media.
PHILADELPHIA CORPORATE PHOTOGRAPHER
The annual report is a corporation’s most important communication to shareholders. While the numbers contained in the annual report inform the shareholders of the financial health of the company the photography helps to communicate it’s personality. Annual report photography typically will include; portraits of the C.E.O and other executives, photos of employees at work and company facilities. They may also contain testimonials and environmental portraits of customers who use their products or services. Other uses for corporate photography may include; advertising, product packaging, web site, brochures, newsletters, public relations, magazines and social media.
Industrial photography involves photographing the raw materials, design process, production, packaging and distribution of the client’s product in a way that communicates with the end user. A keen eye is needed to identify compelling visuals in an environment that may at first, appear un-photogenic as well as the technical ability to get the shot quickly and with minimal,to no interruption in the production process. Industrial locations can be dirty, noisy and if you are careless, dangerous. A hardhat, safety glass and earplugs are often required as well as a constant awareness as to what is going on around you. Industrial photography is often a mix of both studio and location work. Even the most basic product can be made alluring with the proper choice of background and composition combined with a creative approach to lighting. Industrial location photography whether it be in a warehouse, manufacturing facility, mill, mine or power plant is often about overcoming lighting challenges. Challenges such as low light and mixed lighting situations need to be addressed by filtering, augmenting or overwhelming the existing light. Industrial photography may also include portraits of executives, employee profiles and customer testimonials,shot in studio or on location. Industrial photography can appear in annual reports, brochures, trade advertising, public relations, social media or company website.
PHILADELPHIA HEALTHCARE PHOTOGRAPHERS
Philadelphia is home to some of the highest rated medical centers and teaching hospitals in the country, such as; The Hospital of the University of Pennsylvania, Pennsylvania Hospital, Temple University Health System, Hahnemann University Hospital, Einstein Medical center, Penn Presbyterian Medical Center, Children's Hospital, Thomas Jefferson University Hospital, and Lankenau Medical Center.
PHILADELPHIA HEALTHCARE PHOTOGRAPHERS
Pharmaceutical companies in the region include, Smith Kline Glaxo, Merk, Johnson & Johnson and Teva. Healthcare Images are used for advertising, annual reports, brochures, websites and public relations.