I’m sure many of you, like myself, started blogging with high hopes of  developing a large following of loyal readers. We started out enthusiastically, uploading our best photos and writing clever, insightful copy. We posted often and always had one or more new ideas percolating in the back of our minds.
 
After awhile and dozens of blog posts, reality sets in, our following consists of only family members and a few close friends. Disillusioned we stop blogging and turn our attention to Facebook, or the 140 characters or less, Twitter. Yes, Facebook and Twitter have their place but they are no substitute for an interesting, well maintained blog. 
Rosh Sillars presented “Secrets to Driving Traffic to Your Blog,” at Strictly Business 3 in L.A. and in Philadelphia and will be presenting in Chicago as well. 
 
Rosh gave insight on finding your own voice and developing your own style as well as tips, tricks, and tools to build the following your blog deserves.
 
For me the biggest take away was “Givers Gain.” Help promote others and they will do the same in return. So I’ll try to give a little back to Rosh and say, go hear him at SB3 in Chicago, or visit one of his links below.
 
 
 
Rosh co-authored The Linked Photographers’ Guide to Online Marketing and Social Media along with Lindsay Renee Adler. You can order it from Amazon.
 
 
 
Thomas Werner speaking

Thomas Werner speaking at SB3 in Philadelphia

I was fortunate enough to be asked to be “Photographer of Record,” for the Philadelphia Strictly Business 3 seminar sponsored by The American Society of Media Photographers. I had covered SB2, Philly back in 2009. Some posts from that seminar can be found here, here,and here. This is the first of several posts I will publish about the event.

SB3 made it’s first stop in L.A. on Jan 21st-23rd, then came to Philadelphia this past weekend. If you wanted to go but didn’t you have one more opportunity to attend in Chicago, April 1st-3rd. This program is not cheap to produce so don’t assume you’ll just go next year. There was a two year hiatus between SB2 and SB3 and nearly a decade between SB2 and the first SB seminar. I’m sure your aware how quickly the photography business is changing so even if you attended SB2 I assure you there is be plenty of  new information to help you grow your business in today’s marketplace. Here’s a link to register for SB3 Chicago.

Pictured at left is Thomas Werner of Thomas Werner Projects. He is an educator, lecturer, curator and consultant based in New York City.  Thomas reviewed and compared galleries in several major U.S. art markets. He offer insight and advice on to how to match your body of work to the appropriate galleries. Your not just looking for a space to hang your photos but seeking representation by someone who understands and shares your vision, ultimately leading to increased sales.