I first became aware of Leslie Burns-Dell’Acqua from her posts on several of the photo related internet forums that drop into my inbox on a daily basis. I didn’t know who she was but found myself flagging her posts and returning to them again and again when contemplating how best to market my services as a commercial photographer.
“It was just swell,” meeting her in person. You know, like meeting a radio D.J. you’ve listened to for a long time, all mystery is removed. Questions like; “How tall are they?” “How do they do their hair?” “What kind of clothes do they like to wear?” are put to rest. With this post I hope I’ll succeed in sparing you all that unnecessary and non productive anxiety , should you meet Leslie in Chicago. It will free you up to just listen to the good stuff she’s throwing at you.
Leslie spoke about print portfolios (why you still need them,) mailers, mailing lists, email marketing, and more. Basically, a roadmap to getting your marketing plan together, seeing it through, and moving your business to another level, even in these challenging times. She even outlines a seven-step program to get you on the right track.
Though nothing beats a one-on-one consult( Chicago, Friday, gotta register, $75) you can go to Leslie’s website, Burns Auto Parts (her grandfather sold auto parts) read the articles and listen to her monthly podcast, Creative Lube. If you still prefer pulp you can get her book Business Basics for the Successful Commercial Photographer ( or, How to Use your Left Brain Too.)