In February of this year Polaroid announced they would cease production of instant film, closing two plants and laying off 150 employees. No doubt in reaction to decreased sales, as digital has become the new instant photography. While Polaroid does produce point and shoot digital cameras, there is virtually nothing that distinguishes them from others on the market. The company is turning its attention to consumer electronics such as televisions, digital frames, printers and scanners.
The announcement sent Polaroid film lovers scurrying to buy up as much stock as possible. Others took action by starting web sites to circulate petitions hoping to convince Polaroid to license the instant film process to another film manufacturer. Fuji and Ilford being the most likely candidates. For information on what you can do to help save this art form as well as learn about the history of Polaroid and it’s creator Edwin Land, visit Save Polaroid.
I used an SX70 to create the image of the motorcycle engine. After taking a photo I would fold up the camera and lay the photo on it’s leather surface. I then used the wooden end of small paintbrush to rub the emulsion around until it looked more like a painting than a photograph. I liked to use this camera in the summer when it was hot, as the emulsion stayed pliable longer.
With its sharp, focusable lens, through the lens viewing, automatic exposure and folding design, the SX70 was the pinnacle of Polaroid cameras. Another interesting fact is that the batteries for the camera are in the film pack. While later in production SX70’s were made of plastic but the original version was chrome and real leather.